TROY, MICH. November 4, 2024—The Shankar Distillers craft spirits portfolio is growing with a new premium tequila brand, 900 Grados, available in Blanco, Reposado and Añejo varieties, just in time for holiday celebrations and gift giving.
“We produced an exceptional tequila in partnership with a tequilera in Jalisco, Mexico exclusively for Shankar Distillers,” said Varchasvi Shankar, founder of Shankar Distillers. “Tequila is the fastest growing spirit on the planet right now. It will be a nice complement to our Michigan-made craft bourbon, gin and vodka lines.”
To celebrate this achievement, Shankar Distillers is hosting a launch party for
the 900 Grados tequila on Saturday, November 16 from 4-11 p.m. at the company’s Tasting Room located at 1030 Chicago Road in Troy. It promises to be a festive evening filled with tequila tastings, cocktails, mariachi, Mexican food and more.
900 Grados Tequila is available at area retailers and
restaurants across Michigan, Georgia, Florida and Texas.
The 900 Grados has three expressions:
900 Grados Tequila Blanco: 100% Blue Weber Agave shines with crisp notes of lime zest,
bell pepper and jasmine. Perfect for sipping, elevated cocktails, and shots.
900 Grados Tequila Añejo: Aged for 14 months
in bourbon barrels, this tequila features a rich, smooth profile with cocoa,
coconut, dried fruit and caramel, ideal for the tequila connoisseur or whiskey
enthusiast.
The Shankar Distillers tasting room and distillery is located
at 1030 Chicago Road, Troy, Mich. The
building is instantly recognized, thanks to a two-story distillation column
housed in a glass tower that peers out the roof, and the eagle mural painted on
the side of the building.
Shankar Distillers is known for its award-winning Varchas Whiskey, which includes two bourbons honored as Gold Medal Winners at the recent 2024 San Francisco World Spirits Competition: Varchas Straight Bourbon Whiskey and Varchas Reserve 102 Single Barrel Bourbon Whiskey. The Reserve 102 Bourbon also recently received honors as Bartender Spirit Awards “Best Single Barrel Bourbon of the Year.”
The
Shankar Distillers tasting room is open Wednesday through Sunday and tours are
available Friday and Saturday. Tasting
room hours are Wednesday and Thursday 3 pm to 10 pm, Friday 3 pm to midnight,
Saturday 11 am to midnight and Sunday 11 am to 6 pm.
For more information, visit www.900gradostequila.com or www.shankardistillers.com.
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MEDIA CONTACT: Colleen Robar,
313-207-5960, crobar@robarpr.com
