Troy, Mich., March
20, 2024 – The Automotive Industry Action Group (AIAG) – the largest global association driving
supply chain efficiency in the mobility industry – has hired Bianchi Public
Relations, Inc. as its public relations (PR) agency.
P. Matthew Pohlman, CEO of AIAG, and James A. Bianchi,
APR, president of Bianchi PR, made the announcement. Terms of the agreement
were not disclosed.
AIAG provides a
neutral, legal, non-competitive forum for all mobility value chain participants
to actively create innovative solutions to common supply chain issues,
developed by the industry, for the industry
“AIAG is the
leading mobility association where companies work collaboratively to drive down
cost and complexity throughout the global supply chain and we wanted a PR
partner that was just as immersed in the mobility space as we are,” said
Pohlman. “We look forward to partnering with Bianchi PR to communicate our
mission and vision in this ever-evolving industry.”
As the PR
agency for AIAG, Bianchi PR will provide earned media, media relations and
thought leadership support across the automotive and mobility sector.
“We worked with
AIAG for seven years from 1995 to 2002 on numerous supply chain initiatives,
including the Automotive Network eXchange (ANX), Y2K, EDI, and the
Manufacturing Assembly Pilot (MAP) study in 1996 that showed how the industry
could save billions of dollars through better communication,” Bianchi said. “So,
it’s great that more than 20 years later we will be working together again to re-introduce
AIAG and its key areas of expertise – corporate responsibility, quality and
supply chain – to the industry.”
About AIAG
The Automotive Industry Action Group (AIAG) is a unique not-for-profit mobility industry
association where automakers, suppliers, service providers, government
entities, and individuals in academia have worked collaboratively for over 41
years to drive down cost and complexity within the supply chain. Now the
largest global association of its kind, AIAG brings together more than 4,700
companies in over 70 countries.
About
Bianchi PR
Bianchi PR
offers unmatched expertise in business-to-business public relations for
automotive, commercial vehicle and mobility technology suppliers, including new
entrants with enabling technologies for electric vehicles, autonomous/ADAS
vehicles and connected vehicles.
Founded in
1992, Bianchi PR’s team believes in helping innovators to make mobility and the
world better: smarter, safer, cleaner, more efficient, more comfortable and
more fun.
Among Bianchi
PR’s ongoing mobility clients are Adient, Cooper Standard, Freudenberg Sealing
Technologies, Prestone, Rolls-Royce Power Systems/mtu brand, SAE International,
Vitesco Technologies and Yanfeng.
The firm’s
experience also includes work with automotive technology companies such as
AEye, ZF, TRW, Valeo, Schaeffler, Johnson Controls and Ibeo Automotive Systems,
as well as consulting firms and industry trade organizations such as Munro
& Associates, the Automotive Industry Action Group, the Center for
Automotive Research, and the American Iron & Steel Institute.
As the Detroit agency
in the Public Relations Global Network, the firm also offers expert,
on-the-ground PR support in some 70 major markets around the world. For more
information, visit www.bianchipr.com or call 248-269-1122.
